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Chartmetric

A Year in Music

We’re excited to present the second edition of our Year in Music report, diving into the sounds, stats, and standout trends of 2024. This year’s report expands on 2023's insights, providing a comprehensive view into key areas of the music industry — from artist development to emerging fandom dynamics and streaming trends. With data from millions of tracks and artist profiles collected since 2016, join us as we explore the defining moments of 2024 in music.

What is Chartmetric?

Advancing Music with the Power of Data

Chartmetric is the all-in-one platform for artists and music industry professionals, providing comprehensive streaming, social, and audience data for everyone to create successful careers in music.

We collect data from top sources and turn it into beautiful visuals and powerful insights that help music industry professionals make impactful business decisions.

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Artists

on Chartmetric

Chartmetric tracks more than 11 million artists. That’s a 1.7 million increase from last year. On average, 4.6k artists were added to our platform every day.

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Headshot of Karol G
Photo of Kendrick Lamar
Photo of Chappell Roan
Photo of Aespa

Platform Growth

artists ON Chartmetric

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Top Countries

New Artists Added in 2024

Chartmetric is committed to tracking artists all around the world. In 2024, the top six countries with the highest number of artists added to our platform included the United States, United Kingdom, and France.

1

United States

32%

Global Share

2

United Kingdom

4.7%

Global Share

3

France

3.8%

Global Share

4

Germany

3.7%

Global Share

5

Canada

3.6%

Global Share

6

Italy

3.2%

Global Share

Country highlight

France

France is a significant player in the global music industry, exporting a wide range of genres including indie-folk, electronic dance, and Francophone pop. While icons like David Guetta and Daft Punk have led the charge for years, newcomers such as L'Imperatrice and Polo & Pan are gaining traction in western music markets.

In 2024, L’Imperatrice saw significant streaming boosts from cities like New York and Los Angeles following the release of their third studio album, Pulsar, on June 7th.

Click here to read about the global rise of French music

Country highlight

Germany

As one of the world's largest music markets, it's worth taking a look at Germany's music landscape. Local repertoire continues to dominate with the majority of longplay charts featuring German artists. Hip-hop and pop are the most popular genres, with artists like Luciano and RAF Camora leading streaming success.

TikTok’s ability to amplify the reach of domestic music has played a significant part in this expansion, creating a new generation of German music that caters towards Gen-Z listeners.

This year, nine out of the top ten artists in Berlin by cumulative YouTube views were Hip-hop artists. In addition, eight of those nine were native German artists, reinforcing the country’s preference for local repertoire.

Click here to read about the growth of German hip-hop music

Solo vs Group

Artists on Chartmetric

*from self-reported data and public sources

Of the artists for whom data is available, 491k identify as solo acts while 256k as a group or band.

Solo

6

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%

Photo of Chappell Roan

Group

3

4

%

Photo of Seventeen

Pronouns and Genders

Of Solo Artists

*from self-reported data and public sources

Chartmetric has pronoun data for more than 835k artists. Out of the 469k solo acts, 77% use he/him pronouns while only 18% use she/her pronouns.

Among the 15k solo artists we have gender data for, male is the most common gender (74%), followed by female (24%) and non-binary (0.6%).

For a deeper dive into Chartmetric’s gender and pronoun data, visit our Make Music Equal initiative here.

Career Stages

Artists that changed career stages between 2023 and 2024

Of the 11 million artists on Chartmetric, many experienced a shift in career stage during 2024.

Consistent with our 2023 report, the majority of artists today remain in the undiscovered and developing categories. However, 2024 saw 2.8k artists achieve "mainstream" status, while 308 artists reached "superstar" level.

*Chartmetric career stage is based on Chartmetric artist score (an aggregate of various measures of success across different platforms). A more in-depth description of each stage can be found in our methodology section.

Gauge diagram showing undiscovered level

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Undiscovered artists

The majority of artists enter Chartmetric as "undiscovered," as they are often new to the music scene with few available metrics for tracking across platforms. These are profiles with few to zero listeners.

Gauge diagram showing developing level

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Developing artists

Developing artists are slightly more connected than those in the undiscovered category. Many in this tier have taken the first steps in establishing their presence across DSPs or social platforms.

Gauge diagram showing mid-level

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Mid-level artists

The proportion of artists reaching the mid-level tier is significantly lower than for the previous two levels. For an artist to be considered mid-level, they must show significant consistency in audience and engagement growth – a sometimes difficult feat in today's music industry.

Gauge diagram showing mainstream level

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mainstream artists

Mainstream artists are those who have reached broad recognition and appeal across a wide audience. They typically enjoy significant visibility on major platforms, such as radio, streaming services, and social media.

2024 was full of artists that broke into the mainstream, including British rising sensation Lola Young and Colombian singer Ela Taubert, who won "Best New Artist" at the 2024 Latin Grammys.

Gauge diagram showing superstar level

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Superstar artists

Existing as the top-most percent of artists, superstar artists haven't just achieved recognition, they've reached complete celebrity status.

New additions to our superstar tier include Chilean reggaeton newcomer FloyyMenor thanks to his viral hit "Gata Only" and HYBE UMG's global girl group KATSEYE.

Gauge diagram showing legendary level

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Legendary artists

In order to reach legendary status, artists must have a lasting legacy with music releases that are over 30 years old.

As these are often catalog artists, it's uncommon to see new additions to this category. Still, this year saw 65 new legendary artists including Australian rock duo Air Supply, "Queen of Jazz" Ella Fitzgerald and Spanish hit-maker Julio Iglesias.

Artist highlight

Chappell Roan

Photo cover of track "Good Luck, Babe"

One of the most notable career stage jumps in 2024 belonged to Chappell Roan. On January 1, 2024 the pop singer was categorized as mid-level with a Chartmetric score of 77.5. Eleven months later, her score peaked at 97.6 on November 5th, placing her within the top 1% of artists tracked in our platform.


Much of Chappell’s success can be attributed to the intense dedication of her audience, otherwise known as “superfans.” Superfans played a crucial role in helping the star create a grassroots movement around her music and performances, including appearances on NPR Tiny Desk and at this year's Coachella. These highly engaged fans amplified her visibility through word-of-mouth, social media campaigns, and consistent support for her projects.

Click here to see a graph of Chappell Roan's Spotify monthly listeners during her exponential rise to fame

Career Stages (placeholder)

Artists are ranked by their Chartmetric artist score, an aggregate of various measures of success across different platforms. Based on their Chartmetric artist rank, they are assigned a Career Stage: Legendary, Superstar, Mainstream, Mid-level, Developing or Undiscovered.

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Career Stage
Legendary
Superstar
Mainstream
Mid-Level
Developing
Undiscovered

Artists with a lasting legacy and music releases that are over 30 years old, symbolizing enduring influence and fame.

Distinguished artists ranking within the top ~1.5K, known for their widespread popularity and industry dominance.

Positioned in the top ~1.6K-12K artists, these musicians have a notable impact and consistent success across various platforms.

Accomplished artists ranking in the top ~12K-35K, recognized for their growing influence and consistent artistic contributions.

Up-and-coming artists in the top ~35K to 100K, demonstrating potential and growth in their musical journey and audience reach.

All other artists, often new to the music scene, yet to establish a consistent audience and presence on social and streaming platforms.

SpeedometerSpeedometerSpeedometerSpeedometerSpeedometerSpeedometer
Hover for more:
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Career Stage
Legendary

Artists with a lasting legacy and music releases that are over 30 years old, symbolizing enduring influence and fame.

Speedometer
Legendary
Superstar
Mainstream
Mid-Level
Developing
Undiscovered
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Career Stage
Superstar

Distinguished artists ranking within the top ~1.5K, known for their widespread popularity and industry dominance.

Speedometer
Legendary
Superstar
Mainstream
Mid-Level
Developing
Undiscovered
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Career Stage
Mainstream

Positioned in the top ~1.6K-12K artists, these musicians have a notable impact and consistent success across various platforms.

Speedometer
Legendary
Superstar
Mainstream
Mid-Level
Developing
Undiscovered
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Career Stage
Mid-Level

Accomplished artists ranking in the top ~12K-35K, recognized for their growing influence and consistent artistic contributions.

Speedometer
Legendary
Superstar
Mainstream
Mid-Level
Developing
Undiscovered
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Career Stage
Developing

Up-and-coming artists in the top ~35K to 100K, demonstrating potential and growth in their musical journey and audience reach.

Speedometer
Legendary
Superstar
Mainstream
Mid-Level
Developing
Undiscovered
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Career Stage
Undiscovered

All other artists, often new to the music scene, yet to establish a consistent audience and presence on social and streaming platforms.

Speedometer
Legendary
Superstar
Mainstream
Mid-Level
Developing
Undiscovered

Artists

Photo of Taylor Swift
Photo of Chappell Roan
Photo of Kendrick Lamar
Photo of ROSÉ
Photo of Eminem
Photo of Sabrina Carpenter
Photo of ATEEZ band

Top 10 Artists

by Peak Chartmetric Score in 2024

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Hover and click on figure to see details

From 2023 to 2024, our top roster of artists underwent quite the switch-up. When ranked by peak Chartmetric score, five new artists broke into the top 10 by the end of the year.

The summer brought the heat with standout albums from Billie Eilish and Ariana Grande. Shortly after, Bruno Mars entered the scene, creating major disruption with tracks featuring Lady Gaga and ROSÉ.

Top 10 Artists

by Peak Chartmetric score in 2024

Every country no matter how big or small produces musical talent. Here are the top 10 artists globally and the leading artists from 50 different countries.

Track Highlight

Die With A Smile

Cover photo of track "Die with a Smile"

On November 21st, Bruno Mars and Lady Gaga’s “Die With A Smile” joined Spotify’s Billions Club and broke a record while doing so.

Today, it is the fastest track to reach one billion streams, achieving this feat in just 96 days. The song closed out the year at 1.41 billion streams, adding another 4.1 million to that milestone in just 41 days. (That’s almost 100k streams per day and 4.1k streams per hour!)

Click here to see the trajectory of each track on their way to one billion 

Top 100 Artists

By Peak Chartmetric Score 2023 / home country

This year’s top 100 artists (as measured by their peak 2023 Chartmetric artist score) came from all over the globe! 17 countries were represented among these artists, with 69% of artists hailing from the Anglosphere (U.S., U.K., Canada, and Australia). Despite their small size, South Korea and Puerto Rico took the 3rd and 4th spots respectively. Collectively, they are home to 13% of the top 100 artists — a remarkable feat given that the two countries account for less than 0.7% of the global population!

Top 100 Artists

By Peak Chartmetric Score 2024

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Hover over figure to see details
Home Country
Demographics

Of the top 100 artists, 10 are groups, 36 are solo female acts, and two identify outside of the gender binary (Miley Cyrus is gender fluid and Sam Smith is non-binary).

This year’s top 100 artists came from all over. Seventeen countries were represented–the same number as 2023, with 52% of artists hailing from the United States. In addition, Puerto Rico was the third with the most artists—an impressive feat given it has the second smallest population on our list.

Track Highlight

Latin Music

Headshot of Karol G

This year, 13% of the top 500 artists by peak Chartmetric rank were Latin artists. The highest ranked was KAROL G, who peaked at No.13. It’s been a great year for the Colombian artist, who closed her tour “Mañana Será Bonito” as the highest-grossing Latin tour of all time by a female artist.

Other top Latin artists include Mexican acts such as Fuerza Regida, Xavi and Junior H showing the continuous growth of regional Mexican music.

Only 370 artists have more than 20 million Spotify monthly listeners and 60 of them are Latin artists. The highest-ranking Latin artist is Bad Bunny, followed by Shakira and J Balvin.

Click here to read about the sounds of Latin America on the global stage

Top 100 Artists

By Peak Chartmetric Score 2023 / home country

This year’s top 100 artists (as measured by their peak 2023 Chartmetric artist score) came from all over the globe! 17 countries were represented among these artists, with 69% of artists hailing from the Anglosphere (U.S., U.K., Canada, and Australia). Despite their small size, South Korea and Puerto Rico took the 3rd and 4th spots respectively. Collectively, they are home to 13% of the top 100 artists — a remarkable feat given that the two countries account for less than 0.7% of the global population!

Engagement score

By Peak Chartmetric Score 2023

cursor icon
Hover over figure to see details
Home Country
Demographics

Of the top 100 artists, 10 are groups, 36 are solo female acts, and two identify outside of the gender binary (Miley Cyrus is gender fluid and Sam Smith is non-binary).

This year’s top 100 artists (as measured by their peak 2023 Chartmetric artist score) came from all over the globe! 17 countries were represented among these artists, with 68% of artists hailing from the Anglosphere (U.S., U.K., Canada, and Australia). Despite their small size, South Korea and Puerto Rico took the 3rd and 4th spots respectively. Collectively, they are home to 13% of the top 100 artists — a remarkable feat given that the two countries account for less than 0.7% of the global population!

Tracks

Cover photo of track "Gata Only"
Cover photo of track "Lose Control"
Cover photo of track "Cruel Summer"
Cover photo of track "Die with a Smile"
Cover photo of track "My Love All Mine"
Cover photo of track "End of Beginning"
Cover photo of track "Who"
Cover photo of album "Hit Me Hard and Soft"
Photo cover of track "Good Luck, Babe"
Photo cover of track "we can't be friends"

Tracks

On chartmetric

Sankey diagram of tracks growth on Chartmetric

Chartmetric has data on more than 129 million tracks and 40 million albums. In 2024, a total 25.7 million tracks were ingested into the Chartmetric system, 10.5 million of which were released this year.

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Track Releases

in 2024

On average, 28.7k tracks were released daily. Songs were most commonly released on Fridays, with the most active months for new releases being March, April, and May.

Calendar heatmap of daily track ingestion in 2023

Live Events

The music scene has played a pivotal role in shaping several major events throughout the year. From groundbreaking performances to headline-grabbing moments, let’s take a closer look at some noteworthy instances where music took center stage.

Super Bowl
February

Thanks to his headlining spot, R&B King Usher experienced a 43.45% increase in Spotify Monthly Listeners from one month before his performance to one month after.

Click here to read more Usher's journey to the Super Bowl

Formula 1
March - December

Bad Bunny's "MONACO," which references F1 in the music video and lyrics, remains the most popular track of Nadie Sabe Lo Que Va a Pasar Mañana. The track closed the year with more than 570 million Spotify streams and 1.4 million TikTok posts.

Click here to read about Formula 1's impact in the music industry

Coachella
April

While 2024 was the first time in years that Coachella didn’t sell out, the festival still excelled at launching new artists into the mainstream. According to Chartmetric’s artist score, Chappell Roan and Sabrina Carpenter were standout breakouts, each boosting their score by nearly +40k.

Click here to discover how Coachella broke global stars in 2024

Eurovision
‍‍May

Eurovision has been around for decades, but it’s impact in the streaming age has proven that it can catapult undiscovered artists to global superstars. Across all 38 participants in 2024, the average growth in Spotify listeners was over 700k.

Click here to learn how Eurovision 2024 pointed to streaming

UEFA European Championship
‍‍June - July

Text: The much-anticipated UEFA European Championship returned to Europe this summer, hosted by Germany. The tournament’s official song, “Fire” by MEDUZA, OneRepublic, and LEONY, acquired nearly 20 million streams between the song’s initial release until the tournament’s finale.

Click here to see just how much the UEFA Euros gave music a kick!

Olympics Paris 2024
July - August  

A global spectacle, the Olympic opening ceremony featured artists from around the world: international pop icon Lady Gaga and French heavy metal band Gojira to name a few. The week following their captivating performance, Gojira experienced a 48.8% increase in Spotify streams.

Click here to see how other artists saw boosts in their metrics

25th Latin Grammys
‍‍‍
November  

Grammy season is always a landmark moment for the music industry. In November, the Latin Grammys celebrated a diverse array of artists who have driven the genre's explosive rise into the global mainstream.

Click here to see a breakdown of award winners by gender

Artist Highlight

BRAT Summer

It’s impossible to talk about 2024 without mentioning BRAT summer. Marked by the album’s slime-green aesthetic, Charli XCX’s BRAT became a defining cultural moment, extending her influence far beyond the music itself.

Upon initial release, the album received over 84 million streams in the first week. Five months later, the compilation of BRAT remixes debuted with Brat and it's completely different but it's also still brat, bringing in over a dozen artists across all career stages.

The track “Guess” featuring Billie Eilish, for example, garnered 37.1 million streams in the first week alone, driving Charli’s monthly listeners from 24.4 million to 46.5 million in just one month.

As BRAT summer continues live on, it’s clear that Charli didn’t just release an album; she crafted an identity that resonated deeply with the broader cultural zeitgeist.

Click here to read about the numbers behind BRAT summer

Top Tracks

Among the flood of fresh tunes, a handful of tracks danced their way into the spotlight, though the favorites changed depending on the platform.

Track Duration

Shortest track

"Clip 1" BY A-REECE

32 seconds

Longest track

"Trap Mixtape 2024" by dj legend vibes

1 hour 13 minutes

While the tracks that appeared on Spotify charts this year have a wide range of durations, they most likely were between 2:51 and 3:09 minutes.

The shortest track was "Clip 1" by South African rapper A-Reece. It's part of his popular album Kill The King: the mixtape, which includes multiple tracks under a minute.

On the other end is "Trap Mixtape 2024" by Nigerian artist Dj Legend Vibes, which lasts one hour and 13 minutes and made to Nigeria's viral chart in June.

A histogram showing the distribution of Spotify track duration

Artist Highlight

Sabrina Carpenter

Photo of Sabrina Carpenter

2024 was a year for the pop girlies, and leading that charge was Sabrina Carpenter. As of January 1, the singer had 35.4 million Spotify listeners–a number that has since peaked at 86.9 million in October.

While everyone’s favorite ear worm, “Espresso,” played a major role in the Disney star's ascent, the album that followed also garnered significant acclaim. As of December 31st, 2024, Short n’ Sweet had amassed 4.56 billion streams across all twelve tracks.

Click here to see the distribution of these streams across Short n’ Sweet

Genres

This year, Chartmetric made a huge effort in improving our genre system. After consolidating and revamping much of the classification system, we now track a total of 1,691 genres.

Pop

Latin

Hip-Hop/ Rap

Pop

Latin

Hip-Hop/ Rap

Pop

Latin

Hip-Hop/ Rap

Pop

Latin

Hip-Hop/ Rap

Top Genres

on Chartmetric

Artist Genres
Track Genres
All Time
Added 2024

From Afrobeats to Latin pop, artists are exploring and creating all different kinds of sounds, so what is popular and trending is constantly changing. Yet, in terms of volume, hip-hop/rap artists are the biggest presence in music, followed by pop, dance, and electronic artists.

A similar pattern follows for tracks, whose all-time most dominant genres are hip-hop/rap, rock, and pop. That being said, electronic, dance, and alternative music all took spots in the top 5 for the most common genres among 2023 track releases.

What’s popular and trending beyond the mainstream is always changing. Yet, in terms of quantity, hip-hop/rap artists have sustained the biggest presence in music by volume of release.

According to our platform, 1.4 million artists and 11.8 million tracks are tagged as hip-hop/rap.

Artist Highlight

Kendrick Drake Feud

Photo of Kendrick Lamar

After murmurs of hip-hop’s declining presence circulated news headlines, the highly publicized feud between Drake and Kendrick Lamar brought the genre back to the public eye. While a clear winner still remains up for debate, Lamar emerged at No. 1 according to the data.

Tracks “Not Like Us” and “euphoria” peaked higher on the Billboard charts than any of Drake’s responses, with “Not Like Us” debuting at No. 1 and earning over 61 million YouTube views, compared to 28 million for Drake’s “Family Matters.”

Kendrick also saw his Spotify monthly listeners jump from 52 million to a peak of 78 million, officially overtaking Drake on July 17th.

The November 22nd surprise release of K-Dot’s sixth studio album, GNX, also kept him at the forefront after the beef settled down. Across all 12 tracks, the album ended 2024 with over 900 million streams.

Click here to read more about the numbers behind the diss war 

Genre Breakdown

of spotify's top 100

cursor icon
Hover over figure to see details
Tracks
Artists

In terms of top 100 tracks that spent the most days in the Spotify Daily Top 50 Global chart, we see multiple viral hits by newcomers including Shaboozey's "A Bar Song (Tipsy)" and Tommy Richman's "MILLION DOLLAR BABY."

The top 100 artists with the highest average of Spotify monthly listeners throughout 2024 included old and new names, from "King of Pop" Michael Jackson to breakout star Benson Boone.

Genre Market Share

By Top Countries

Fans love engaging with their favorite artists on social media, whether that’s following them on Instagram or liking their videos on YouTube. Looking at the share of followers on these two platforms, we can get a clear picture of what genres get the most traction on social media from specific countries.

For example, K-pop has a very global fanbase since some of its top-following countries include Indonesia, United States and Brazil.

Click on a genre to see the market share by country

Genre Highlight

K-Pop

When it comes to activating audiences in online spaces, K-Pop artists are building the blueprint for marketing in the digital age. Platforms like Weverse, TikTok, and Instagram allow fans to engage with idols through live chats, behind-the-scenes videos, and casual, unscripted content that feels personal.

Emerging groups like KISS OF LIFE, ILLIT, and RIIZE exemplify this approach, prioritizing short-form, accessible content and fan interactions over traditional music promotion. Proof of this can be seen by comparing fanbases from platform to platform, as follower counts across Instagram, TikTok, YouTube, and Spotify signify how K-Pop idols tend to reach their fans on social platforms.

This may also be a result of an inherently global fanbase. For example, many Korean listeners aren’t using Western platforms, whereas those in the U.S. prefer services like Spotify. To reach everyone all at once, Instagram and TikTok are the way to go.

Click here to read about how K-Pop groups are building their fanbases online

Platforms

With the rise of streaming, platforms like Spotify and YouTube have become our go-to spaces for discovering new music. In this roundup, we’ll explore the tracks that are making waves and uncover which artists are dominating on different platforms.

Spotify

Spotify has become the go-to music streaming platform for listeners across the globe. The artists that Chartmetric track had a combined total of 61.4 billion listeners and 23.4 billion followers. These counts are non-unique, more information is available in the methodology section. 

Of the 11 million Spotify profiles tracked on Chartmetric, only 1.58 million (14%) have more than 10 listeners from month to month - emphasizing just how much the platform is utilized by undiscovered artists. From this 1.58 million, 37% have more than 1,000 monthly listeners.

An early appeal of Spotify was the ability to create your own playlists and users continue to love that feature. Chartmetric tracks 26.4 million Spotify playlists, including an addition of 6.8 million new playlists this year.

Graphic showing 61 and a half Spotify logos

61.4 BILLION LISTENERS

Graphic showing 23 and a half Spotify logos

23.4 BILLION FOLLOWERS

14%
of artists
<
10
monthly listeners
Graphic showing a Spotify logo equals to 1 billion
Histogram showing the distribution Spotify monthly listeners for most artists on the platform

Radio

Today's radio ecosystem remains a cornerstone of the music industry, serving as a vital platform for discovering and amplifying new talent. Despite the rise of streaming, its curated approach continue to make it a powerful driver of music promotion and cultural influence.

Chartmetric currently tracks 2,860 radio stations across the globe. A total 2 million tracks were played this year for a combined one billion spins.
*A spin is when a track gets at least 30 seconds of airplay.

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Tracks played on the radio In 2024

Radio

Top Tracks by Country

Out of 91 countries tracked, 69 unique tracks claimed the No. 1 spot, showing that listening habits vary widely by region. However, some tracks appeared repeatedly, with Benson Boone’s "Beautiful Things" standing out as the most popular, as the most played track on radio in six countries.

Radio

Top Artists

Many of 2024's top radio artists dominated the airwaves with their infectious hits. Chart-toppers such as David Guetta and Taylor Swift captivated listeners with fan favorites, while emerging stars like Teddy Swims broke through the top ten with nearly 1.3 million spins.

Creepin album art
David Guetta

David Guetta

3,254,179
Spins

1

Chris Brown

Chris Brown

2,683,148
Spins

2

Taylor Swift

Taylor Swift

1,990,356
Spins

3

Dua Lipa

Dua Lipa

1,941,175
Spins

4

Morgan Wallen

Morgan Wallen

1,810,187
Spins

5

Post Malone

Post Malone

1,510,875
Spins

6

Sabrina Carpenter

Sabrina Carpenter

1,414,197
Spins

7

The Weeknd

The Weeknd

1,373,810
Spins

8

Teddy Swims

Teddy Swims

1,294,487
Spins

9

Ed Sheeran

Ed Sheeran

1,171,085
Spins

10

YouTube

YouTube remains a cornerstone of the music industry, serving as both a discovery platform and a revenue driver for artists and labels. Across the 11 million artists tracked in our system, 6.7 million videos were posted over the course of 2024.

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Videos posted by artists in 2024

YouTube’s Global Weekly Charts 2024

Top 10

As far as platforms go, YouTube's global fanbase significantly impacts which tracks and artists receive a share of the spotlight. Due to high user bases in countries like Asia and Latin America, a higher prevalence of Latin music spends time on the charts.

In 2024, over half of the top 10 tracks that spent the most time in the YouTube charts were from the Latin genre.

Lose Control

1

Lose Control

49
Weeks
Teddy Swims
Beautiful Things

2

Beautiful Things

48
Weeks
Benson Boone
Gata Only

3

Gata Only

47
Weeks
FloyyMenor, Cris Mj
Espresso

5

Espresso

37
Weeks
Sabrina Carpenter
LUNA

6

LUNA

35
Weeks
Feid, ATL Jacob
Regalo De Dios

7

Regalo De Dios

33
Weeks
Julión Álvarez y su Norteño Banda
EL AMOR DE SU VIDA

8

EL AMOR DE SU VIDA

31
Weeks
Grupo Frontera, Grupo Firme
Si No Quieres No

9

Si No Quieres No

29
Weeks
Luis R Conriquez, Neton Vega
SI NO ES CONTIGO

10

SI NO ES CONTIGO

28
Weeks
Cris Mj

YouTube Highlight

Music Videos

Music videos, once a cornerstone of artist promotion and fan engagement, are undergoing a shift in relevance. In a landscape dominated by short form content, modern videos are often overshadowed by the success of their audio counterparts on platforms like Spotify. For instance, in 2023, 36 of the top 40 most-streamed Spotify tracks had accompanying videos, but the gap between streams and YouTube views averaged 731 million.

This trend highlights the declining role of music videos as primary touch-points for fans. However, genres like Latin music and K-pop demonstrate an enduring potential of music videos in today’s age. Latin artists, such as Karol G and Shakira, consistently achieve parity between YouTube views and Spotify streams, driven by global appeal and highly accessible platforms like YouTube.

Similarly, K-pop videos by artists like BTS and BLACKPINK dominate 24-hour viewership records, underscoring the genre’s emphasis on high-quality visuals and fan engagement.

This gap can be witnessed in two of this year’s top songs, “APT.” by Bruno Mars and ROSE, and “Please Please Please” by Sabrina Carpenter. Rooted in pop radio, “Please Please Please” saw far more streams than YouTube views. “APT.,” on the other hand, saw a much smaller gap thanks to the the song’s K-Pop roots.

Click here to read more about the impact of music videos in 2024

Social Media

Social media is one of the biggest drivers of music discovery these days, whether it's through viral dance challenges on TikTok or stunning music videos on YouTube.

Here's a deep dive into the artists and audiences growing their presence on social media.

Top Artists

The most followed artists on social media vary but platform but reflect streaming trends. K-pop artist ROSÉ is among those who had the greatest increase in YouTube followers in 2024 while Sabrina Carpenter saw one of the biggest increases on Instagram followers. TikTok has multiple K-pop bands among its top growing accounts, including AESPA and ENHYPEN.

New Followers 2024
All Time
TikTok logo

TikTok

Instagram logo

Instagram

YouTube logo

YouTube

Audience Demographics

No social media platform is the same, which is clear from its demographics. Women predominantly followed more artists on TikTok and Instagram while men do so more on YouTube. Artists on TikTok and YouTube tend to Gen Z followers while those on Instagram are followed by an older age group.

TikTok demographics charts
TikTok logo

TikTok

Instagram demographics charts
Instagram logo

Instagram

YouTube demographics charts
YouTube logo

YouTube

Audience Location

In terms of the countries from which artists gained new followers in 2024, the largest number came from the U.S. across the board. For all three platforms, Brazil came in second and Mexico was in the top five, showing the growing power of Latin America in shaping music consumption.

Chartmetric

That's a Wrap!

Collage of artist photos

Chartmetric

Chartmetric’s Artist Plan is the perfect choice for up-and-coming artists looking to grow their audience, starting at just $5 per month with a yearly sign-up. For more advanced needs, the Premium Plan is your go-to solution, providing deeper data analysis and broader industry trends to strategize your next big move effectively, available for $160 per month. For businesses seeking customized data solutions, Chartmetric’s API delivers tailor-made analytics, integrating seamlessly into your platform, all at competitive pricing. If interested, reach out to hi@chartmetric.com — we’re always happy to hear from you!

Chartmetric website
Onesheet website

Chartmetric’s latest tool Onesheet ensures artists and managers have a sleek, professional digital press kit, generated in full at the click of a button.

How Music Charts

To learn more about the latest in music trends, check out our publication, How Music Charts, which uses data to tell stories about the industry and empower artists with the tools and knowledge they need to succeed. We’re also a proud partner with several universities, nonprofits, and newsrooms, providing them with data to power their important work.

Screenshot of website "How Music Charts"

Learning Hub

The Chartmetric Learning Hub provides comprehensive resources to master Chartmetric’s analytics and tools, aimed at individuals looking to master music industry data. It includes a structured guide, study materials, video tutorials, and a glossary for music data, all designed to prepare users for a certification exam. With its curriculum recognized by leading global music education institutions, the hub is an invaluable resource for gaining expertise in music data analytics.

Chartmetric Learning Hub website

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Chartmetric’s Artist Plan is the perfect choice for up-and-coming artists looking to grow their audience, starting at just $5 per month with a yearly sign-up. For more advanced needs, the Premium Plan is your go-to solution, providing deeper data analysis and broader industry trends to strategize your next big move effectively, available for $140 per month. For businesses seeking customized data solutions, Chartmetric’s API delivers tailor-made analytics, integrating seamlessly into your platform, all at competitive pricing. If interested, reach out to hi@chatmetric.com — we’re always happy to hear from you! In addition to these unique offerings, Chartmetric’s latest tool Onesheet ensures artists and managers have a sleek, professional digital press kit, generated in full at the click of a button.

To learn more about music, check out our publication, How Music Charts, which uses data to tell stories about the music industry and empower artists with the tools and knowledge they need to succeed. We’re also a proud partner with several universities, nonprofits, and newsrooms, providing the data they need to power their important work.

Methodology

Here are some notes on our data collection methods, please feel free to reach out if you have any further questions about this report or Chartmetric in general.

✍ hi@chartmetric.com
General
  1. The data is as of December 15, 2024, unless otherwise specified, and is prone to potential errors and discrepancies. Data is based on the artists and songs that Chartmetric has ingested, which may not include every musician in the world or all of their online profiles. Artists are not always tracked on every platform.
  2. Counts of subscribers, followers, viewers, and combined monthly listeners are not unique. If a user is subscribed to multiple artists, they are counted for each artist they follow, which is why total platform follower counts may exceed actual population numbers. The same is true for social media demographic data about gender and country breakdowns of platform audiences, which was measured using only new followers artists gained in 2024. 
  3. In instances where artists or tracks were associated with multiple genres, their most highly associated genre was used according to the data and editorial discretion.
  4. Within the lists of top artists, non-artists and those whose primary career is not related to music were removed using editorial discretion. 
  5. Not all social and streaming platforms are available in every country, i.e. TikTok is not available in India and YouTube is not available in China. 
Artists
  1. Artist countries were only measured for artists with an associated country in our dataset. Country data was available for 22k new artists added between January 1 and December 15, 2024.
  2. An artist’s home country is determined through a multitude of factors, such as an artist’s country of birth and/or country of residence.
  3. Solo/group data was available for 746k of artists.
Career Stage
  1. Career Stage movement was measured as the change in Career Stage between December 31, 2023 and December 31, 2024. For profiles created in 2024, the last career stage for the year was considered. Then, both groups were added to obtain the total number of new artists added to each Career Stage in 2024. The totals omit those artists that remained in their Career Stage or those who lowered their stage (e.g. from mid-level to undiscovered).
  2. 49% of artists added in 2024 have an associated Career Stage.
  3. 52% of artists added prior to January 1, 2024 have an associated Career Stage. 
  4. Legendary: Artists with a lasting legacy and music releases that are over 30 years old, symbolizing enduring influence and fame.
  5. Superstar: Distinguished artists ranking within the top ~1.5K artists by Chartmetric rank, known for their widespread popularity and industry dominance.
  6. Mainstream: Positioned in the top ~1.6K-12K artists by Chartmetric rank, these musicians have a notable impact and consistent success across various platforms.
  7. Mid-level: Accomplished artists ranking in the top ~12K-35K by Chartmetric rank, recognized for their growing influence and consistent artistic contributions.
  8. Developing: Up-and-coming artists in the top ~35K to 100K by Chartmetric rank, demonstrating potential and growth in their musical journey and audience reach.
  9. Undiscovered: All other artists, often new to the music scene, yet to establish a consistent audience and presence on social and streaming platforms.
Tracks
  1. The top tracks on the radio were determined by the tracks that were played the most often in 2024.
  2. The top tracks on Shazam were determined by the tracks that were Shazamed the most in 2024.
  3. The top tracks on Spotify were determined by the tracks that received the most Spotify streams in 2024.
  4. The top tracks on TikTok were determined by the tracks that were used in the most TikTok posts in 2024.
  5. The top tracks on YouTube were determined by the tracks that received the most YouTube views in 2024.
Genres
  1. Calculating genre market share involves aggregating country-level artist instagram followers and youtube subscribers by genre, only considering each artist's most highly associated genre. Next, country rank and percentage share are weighted, normalized, and combined, providing us with a ranking of countries within each genre. Only the top 10 countries with the highest percentages are shown, all others are aggregated under "Other."
  2. The top 100 Spotify artists were determined based on their average of Spotify monthly listeners from January 1 to December 31, 2024.
  3. The top 100 tracks were determined based on the number of days they spent on the Spotify Daily Top 50 Global chart in 2024.
Spotify
  1. Chartmetric only tracks a selection of public Spotify playlists, not all playlists. This is determined by playlist and curator followers, popularity, and other metrics. 
Radio
  1. Only notable/select radio stations are tracked, not all stations in the world. 
  2. Radio spins for each track were calculated under the assumption that all tracks were played in their entirety. The spin counts were determined by dividing the total time of airplay for a specific track by its track duration.
YouTube
  1. Only YouTube videos associated with artists or songs on Chartmetric are ingested onto the platform.
  2. Charting data was gathered from YouTube’s Global Weekly Top 100 Songs Chart. Only the top 50 songs each week were included. A small number of songs were excluded, as they were covers, DJ remixes, or other atypical uploads that lacked an ISRC.  

Credits

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Producer: Andreas Katsambas
Project Managers and Lead Writers: Sarah Kloboves and Alejandra Arevalo
Design Support: Crasianne Tirado
Data Analysts: Alejandra Arevalo, Melina Raglin and Shashank Chaudhary

Includes content from How Music Charts articles written by Megan DeMatteo, Philipp Kaspar, Harry Levin, and Jubran Haddad and Third Bridge Creative contributors Jaelani Turner-Williams, Peter A. Berry, and Rachel Saywitz.

Design and Development: Data Culture
Visual Design and Development by Marisa Ruiz Asari and Sey’ Adem Cileli, Data Visualization Engineering by Neil Oliver and Kristin Baumann.
Additional Development: Alejandra Arevalo

Special thanks to Chartmetric Founder & CEO Sung Cho. 
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