Genres

With 7,505 different genres tracked in our system, there’s something for everyone! That’s nearly as many genres as there have been episodes of Wheel of Fortune! These genres are pulled from 10 different platforms, and combined and grouped to create 123 overall genres.

7
5
0
5

Pop

Latin

Hip-Hop/ Rap

Pop

Latin

Hip-Hop/ Rap

Pop

Latin

Hip-Hop/ Rap

Pop

Latin

Hip-Hop/ Rap

Top Genres

on Chartmetric

Artist Genres
Track Genres
All Time
Added 2023

From Afrobeats to Latin pop, artists are exploring and creating all different kinds of sounds, so what is popular and trending is constantly changing. Yet, in terms of volume, hip-hop/rap artists are the biggest presence in music, followed by pop, dance, and electronic artists.

A similar pattern follows for tracks, whose all-time most dominant genres are hip-hop/rap, rock, and pop. That being said, electronic, dance, and alternative music all took spots in the top 5 for the most common genres among 2023 track releases.

From Afrobeats to Latin pop, artists are exploring and creating all different kinds of sounds, so what is popular and trending is constantly changing. Yet, in terms of volume, hip-hop/rap artists are the biggest presence in music, followed by pop, dance, and electronic artists.

A similar pattern follows for tracks, whose all-time most dominant genres are hip-hop/rap, rock, and pop. That being said, electronic, dance, and alternative music all took spots in the top 5 for the most common genres among 2023 track releases.

Genre Breakdown

of spotify's top 100

cursor icon
Hover over figure to see details
Tracks
Artists

Though 39% of Spotify’s top artists in 2023 are pop musicians, only 24% of the most streamed songs were also pop. Interestingly, 11 of the top 100 artists only made the list because of a single holiday song that was streamed so frequently over the winter season that their Spotify monthly listeners skyrocketed. What stands out the most, however, is the success of Latin music: despite the genre seeing fewer releases and artists, it was the second most common genre within the top tracks of 2023.

Genre Trends

of emerging artists

The following “genre bubble” graph is an examination of genre trends among emerging artists who have begun making music in the last three years; more information about our methodology can be found here.

The size of each bubble corresponds to the number of artists who are most associated with that genre, so bigger bubbles means that there are more emerging artists with that as their primary genre. The higher a bubble is, the more likely it is that emerging artists, of all genres, are releasing tracks in that same genre, indicating which genres are gaining momentum.

For example, a high volume of emerging artists are categorized as “Latin,” which is why the bubble is large. It’s also higher than other bubbles, meaning that emerging artists, regardless if their primary genre is Latin or not, are releasing tracks that are also labeled as “Latin.” On the other hand, while a high volume of artists are categorized as “Hip-Hop/Rap,” they are also more likely to release tracks linked to genres outside of their primary genre, like Latin Hip-Hop, Afrobeats, etc.

Latin

It’s unsurprising to see Latin music dominating. Not only has Latin music been trending across much of the world in recent years, but linguistic and socio-economic factors have played a significant role in the expansion of Latin repertoire.

Indian

The growth of streaming in India has loosened the stranglehold that Bollywood once had in the market. This has led to more opportunities for contemporary Indian artists to distribute and promote their music, reaching vast — albeit predominantly local — audiences.

K-Pop

K-pop continues to grow in strength, and has been one of the most talked about genres in the 2020s. Although there are a relatively modest number of K-pop releases compared to other genres, the marketing prowess of the K-pop industry ensures the genre enjoys a phenomenal success rate. The global domination of K-pop is also starting to influence J-pop. Long a genre whose entire audience was in Japan, J-pop is now evolving into a sound that appeals to international audiences.

African

African music is also reaching wider audiences, with successful collaborations between African and Western artists giving the genre a boost. Local genres like Afrobeats and amapiano are being spread around the world, and it’s likely global audiences will be hearing more music from the continent in the coming years.

Other Genres

The majority of the other genres here, which in general are more commonly associated with the North American and European music industries, perform less well. Despite several new country stars emerging in the genre's core markets (the U.S. Canada, and Australia), globally, the country genre is not particularly notable. Also, even though regionally specific variants of hip-hop and rap (i.e. Latin hip-hop) are performing exceptionally well in their respective markets, collectively the genre continues to slide as it has entered its 50th year.

Streaming & Radio

It’s time to hone in on the platforms and spaces where folks are consuming their music. From internet radio to on-demand streaming, there’s no shortage of methods for hearing your favorite tunes. And while Chartmetric collects data from over a dozen digital streaming services, we’ve decided to examine just three of today’s biggest players: Spotify, YouTube, and the good ol’ radio!

Spotify

Spotify is a global powerhouse in the streaming space, and the numbers prove it. The 9,753,156 artists we track on Spotify have a combined total of 65.8 billion monthly listeners and 21.6 billion followers, the latter growing 22.7% since last year. These counts are non-unique, more information is available in the methodology section.

There’s a wide variety of artists in the industry right now! For every huge star at the top of festival lineups, there are way, way, more who have yet to hit it big. Only 19.16% of artists on Spotify had over a thousand monthly listeners in 2023, and only two — Taylor Swift and The Weeknd — have ever surpassed 100 million, a milestone that both artists hit for the first time this year.

65.8 Billion

monthly listeners

Spotify logo

= 1 billion listeners

21.6 billion

Followers

Spotify logo

= 1 billion followers

81
%
of artists
<
1k
monthly listeners

spotify

Uploads

Artists on Spotify have uploaded a combined 871.78 years of music to the platform, which is nearly twice the amount of time as there was between Leonardo Da Vinci painting the Mona Lisa during the Italian Renaissance and Beyoncé releasing her 2022 album RENAISSANCE.

Time in Spotify Music

spotify

Playlists

Editorial
Non-Editorial
2023
All Time

Of Chartmetric’s 18,478,512 tracked Spotify playlists, 4,987,554 playlists, or 27%, were created and ingested into our database this year. These new playlists have a combined 713,956,535 followers. Overwhelmingly, songs are added to playlists most often on Fridays - nearly twice as often as the next most popular day, Saturday. This is likely because of new music Friday playlists, as well as the majority of new music being released on Fridays!

On average, songs added to playlists this year lasted 44.13 days before being taken off. That’s just about how long it takes to climb Mount Everest from the base camp to the peak!

Most Followed Playlists

GIF of person climbing Mt. Everest

Radio

3,191
stations
754,998,422
track spins
7
,
3
7
5
,
2
5
8
Tracks played on the radio In 2023

Chartmetric tracks 3,191 radio stations across 1,187 cities and 91 countries, and the radio waves were bumping with some great tunes this year: A total 7,375,258 tracks were played this year an average of 102.4 times each for a combined 754,998,422 spins, making up for 1,716 years of airplay. That’s more years than there are musical instruments (around 1,500)!

~1,500

Musical Instruments

Music instruments illustration

= 20 instruments

1,716

Years in Airplay

Radio icon

= 20 years

Radio

Top Genres

In terms of the radio, there was a clear winner for the most popular genre: Pop! 31.4% of the 5,000 most played tracks on the radio this year were in the pop genre, followed by rock at 8.8% and country at 8.7%.

Pop artists: Tate McRae, Miley Cyrus, Olivia Rodrigo

Radio

Top Artists

The competition for top artist on the radio this past year was a close one, but the ultimate winner was The Weeknd — no doubt partially due to his hit track “Creepin” with 21 Savage and Metro Boomin, which was the second most played track on the radio in 2023.

Creepin album art
The Weeknd

The Weeknd

2,681,347
Spins

1

David Guetta

David Guetta

2,513,659
Spins

2

Ed Sheeran

Ed Sheeran

2,023,116
Spins

3

Taylor Swift

Taylor Swift

1,882,141
Spins

4

Drake

Drake

1,841,803
Spins

5

Miley Cyrus

Miley Cyrus

1,827,668
Spins

6

21 Savage

21 Savage

1,734,087
Spins

7

SZA

SZA

1,661,744
Spins

8

Chris Brown

Chris Brown

1,540,558
Spins

9

Dua Lipa

Dua Lipa

1,436,462
Spins

10

Radio

Top Tracks

cursor icon
Click on tracks or countries to interact

Globally, different songs dominated the airwaves in each country! Overall, “Flowers” by Miley Cyrus took the top spot with over 1 million radio plays.

YouTube

11.6 Trillion
2023 new Views
26 Billion
New Subscribers
1
0
,
3
8
5
,
5
8
7
Videos posted by artists in 2023

YouTube’s Global Weekly Charts 2023

Top 10

Sometimes, songs and genres thrive more on certain platforms. In the case of YouTube, their top charting songs had much more regional and genre diversity in comparison to other platforms, a testament to the site’s strong presence in international markets. Of the 10 songs that spent the longest time on the YouTube charts this year, only one was by an American artist (“Flowers” by Miley Cyrus), with the rest of the list comprised of Latin and Asian artists.

Flowers

1

Flowers

49
Weeks
Miley Cyrus
TQG

2

TQG

44
Weeks
KAROL G,Shakira
La Bebe

3

La Bebe

40
Weeks
Yng Lvcas
Qué Onda Perdida

4

Qué Onda Perdida

38
Weeks
Grupo Firme,Gerardo Coronel
アイドル

5

アイドル

36
Weeks
YOASOBI
un x100to

6

un x100to

35
Weeks
Grupo Frontera,Bad Bunny
Diamonds

7

Diamonds

34
Weeks
Rihanna
Cupid

8

Cupid

30
Weeks
FIFTY FIFTY
CLASSY 101

9

CLASSY 101

29
Weeks
Feid, Young Miko
Apna Bana Le

10

Apna Bana Le

29
Weeks
Sachin-Jigar,Arijit Singh,Amitabh Bhattacharya

YouTube’s Global Weekly Charts 2023

Top Songs

cursor icon
Hover over figure to see details
Country
Genre

India was the biggest producer of songs featured in YouTube’s Global Weekly Top 50 charts in 2023, followed by the United States, South Korea, and Mexico. This makes sense given how dominant a role YouTube plays in music consumption in international markets, especially in India. The most common genres among these songs also show a heavy presence of non-Western genres like Latin, K-pop, Bollywood, and reggaeton, further showing the global nature of music on YouTube.

Social Media

In the digital age, social media has become a primary driver for music discovery. Whether it’s TikTok, Instagram, or YouTube, content on these apps dictates who and what is trending in today’s streaming landscape. This deep dive into the audiences on these platforms helps reveal who, what, and where the tastemakers are!

Audience Growth

Across TikTok, Instagram, and YouTube, artists gained a combined 11.9 billion new followers in 2023, with over half of these coming from Instagram alone! These counts are non-unique, more information is available in the methodology section.

Total Artist Followers
2022 -> 2023 (+24.5%)

13.8B

17.2B

TikTok logo

TikTok

Total Artist Followers
2022 -> 2023 (+14.3%)

43.3B

49.5B

Instagram logo

Instagram

Total Artist Subscribers
2022 -> 2023 (+9.8%)

24B

26.4B

YouTube logo

YouTube

Top Artists

The top artists vary by platform! The most followed artists on YouTube include more artists from India and South Korea, the list of top Instagram artists features many musicians who are also actors, and the top TikTok artists have several influencers among their ranks.

New Followers 2023
All Time
TikTok logo

TikTok

Instagram logo

Instagram

YouTube logo

YouTube

Audience Demographics

More women follow artists on TikTok and Instagram than men, who make up a larger share of YouTube’s audience. TikTok has the youngest user base, with over 71% of followers being under the age of 24. The biggest age group for TikTok and YouTube is people between 18 and 24 years old, while the largest group on Instagram is between 25 and 34 years old.

TikTok demographics charts
TikTok logo

TikTok

Instagram demographics charts
Instagram logo

Instagram

YouTube demographics charts
YouTube logo

YouTube

Audience Location

In terms of the countries from which artists gained new followers in 2023, the largest number came from the U.S. across the board. For all three platforms, Brazil was in the top three and Mexico was in the top five.

Throw it Back to the Throwbacks

When it comes to music that experienced a second wind on TikTok, 2023 was just as random and unpredictable as ever. The truth is, there’s almost no way to determine whether a song will experience a resurgence on the platform. Whether it’s pieced to a larger dance trend or even a viral meme, this year’s catalog bops had us, well, boppin’!

More About Each Trend
"Make Your Own Kind of Music" (1969)
"Linger" (1993)
"Barbie Girl" (1997)

POV: In Our Niche Genre Era

Similar to catalog music resurfacing, niche genres blossomed on TikTok this year. While these sounds or communities were by no means “new,” the platform’s tendency to latch onto thriving scenes thrusts them unexpectedly into the limelight and turns a subculture into a trend. Still, we were thrilled to see some long-deserving artists see their share of the spotlight.

Sad Girl Indie
Boygenius
Eurodance
More About Each Trend
Cutecore Rap

Dancing the Night Away

Dance trends have long since attached themselves to music. Just think of 2010s favorites like Gangnam Style and the Harlem Shake, or jump even further back to the Macarena or the Y.M.C.A. In the modern day, TikTok has certainly become the main breeding ground for viral dance crazes. This year though, some of the platform’s biggest trends weren’t quite what you would expect.

More About Each Trend
"Need 2" – Pinegrove
Pinegrove
"Water" – Tyla
"Rush" – Troye Sivan

Chartmetric

That's a Wrap!

images of top artists in a semi-circle

Chartmetric

Chartmetric’s Artist Plan is the perfect choice for up-and-coming artists looking to grow their audience, starting at just $5 per month with a yearly sign-up. For more advanced needs, the Premium Plan is your go-to solution, providing deeper data analysis and broader industry trends to strategize your next big move effectively, available for $140 per month. For businesses seeking customized data solutions, Chartmetric’s API delivers tailor-made analytics, integrating seamlessly into your platform, all at competitive pricing. If interested, reach out to hi@chartmetric.com — we’re always happy to hear from you! In addition to these unique offerings, Chartmetric’s latest tool Onesheet ensures artists and managers have a sleek, professional digital press kit, generated in full at the click of a button.

Chartmetric website
Onesheet website

How Music Charts

To learn more about music, check out our publication, How Music Charts, which uses data to tell stories about the music industry and empower artists with the tools and knowledge they need to succeed. We’re also a proud partner with several universities, nonprofits, and newsrooms, providing them with data to power their important work.

How Music Charts blog

Learning Hub

The Chartmetric Learning Hub provides comprehensive resources to master Chartmetric’s analytics and tools, aimed at individuals looking to master music industry data. It includes a structured guide, study materials, video tutorials, and a glossary for music data, all designed to prepare users for a certification exam. With its curriculum recognized by leading global music education institutions, the hub is an invaluable resource for gaining expertise in music data analytics.

Chartmetric Learning Hub website

Chartmetric’s Artist Plan is the perfect choice for up-and-coming artists looking to grow their audience, starting at just $5 per month with a yearly sign-up. For more advanced needs, the Premium Plan is your go-to solution, providing deeper data analysis and broader industry trends to strategize your next big move effectively, available for $140 per month. For businesses seeking customized data solutions, Chartmetric’s API delivers tailor-made analytics, integrating seamlessly into your platform, all at competitive pricing. If interested, reach out to hi@chatmetric.com — we’re always happy to hear from you! In addition to these unique offerings, Chartmetric’s latest tool Onesheet ensures artists and managers have a sleek, professional digital press kit, generated in full at the click of a button.

To learn more about music, check out our publication, How Music Charts, which uses data to tell stories about the music industry and empower artists with the tools and knowledge they need to succeed. We’re also a proud partner with several universities, nonprofits, and newsrooms, providing the data they need to power their important work.

Methodology

Here are some notes on our data collection methods, please feel free to reach out if you have any further questions about this report or Chartmetric in general.

✍ hi@chartmetric.com
General
  1. All data is as of December 31, 2023, and is prone to potential errors and discrepancies. Data is based on the artists and songs that Chartmetric has ingested, which may not include every musician in the world or all of their online profiles. Artists are not always tracked on every platform.
  2. Counts of subscribers, followers, viewers, and combined monthly listeners are not unique. If a user is subscribed to multiple artists, they are counted for each artist they follow, which is why total platform follower counts may exceed actual population numbers. The same is true for social media demographic data about gender and country breakdowns of platform audiences, which was measured using only new followers artists gained in 2023. 
  3. In instances where artists or tracks were associated with multiple genres, their most highly associated genre was used according to the data and editorial discretion.
  4. Within the lists of top artists, non-artists and those whose primary career is not related to music were removed using editorial discretion. 
  5. Not all social and streaming platforms are available in every country, i.e. TikTok is not available in India and YouTube is not available in China. 
  6. The date used for the completion of the Mona Lisa was 1517.

Artists
  1. Artist countries were only measured for artists with an associated country in our dataset. Country data was available for 20.5% of new artists added in 2023.
  2. An artist’s home country is determined through a multitude of factors, such as an artist’s country of birth and/or country of residence.
  3. Metrics for the highlighted artists as of Dec. 31, 2023.
  4. Solo/group data was available for 7.61% of artists.
Career Stage
  1. The 2023 Career Stage distribution chart reflects the Career Stages (on December 31, 2023) of all artists added to the platform in 2023. 
  2. Career Stage movement was measured as the change in Career Stage for artists between June 11 and December 31, 2023, due to an internal change in methodology for calculating Career Stages. Artists were only measured in the Career Stage Movement section if they were added to Chartmetric on or before June 11, 2023, including those added before 2023.
  3. 52.39% of artists added in 2023 have an associated Career Stage.
  4. 61.12% of artists added prior to June 11, 2023 have an associated Career Stage. 
  5. 24.7% of artists with known career stages added prior to June 11, 2023 did not move Career Stages in 2023.
Emerging Artists
  1. To discover where music’s biggest breakouts are emerging from, we took the top 5k artists (according to their Chartmetric artist score) and filtered the list to only include artists with a known home country whose first release was on or after December 1, 2019. Our study included 419 emerging artists and allowed us to evaluate the geographical distribution of these breakthrough talents.
  2. For genre trends, only genres that were the primary genre for six or more emerging artists were included. When a track's genre differed from the artist's, we referred to the track's specific genre. In cases where tracks were labeled as belonging to the genre “Other,” the second-most associated genre was used. The holiday, children’s music, and soundtrack genres were excluded from this list.
  3. The likeliness of emerging artists to release a track in a given genre was calculated as the number of emerging artists, regardless of their primary genre, to release a track in the given genre divided by the number of emerging artists with a primary genre of the given genre.
Tracks
  1. The top tracks on the radio were determined by the tracks that were played the most often in 2023.
  2. The top tracks on Shazam were determined by the tracks that were Shazamed the most in 2023.
  3. The top tracks on Spotify were determined by the tracks that received the most Spotify streams in 2023.
  4. The top tracks on TikTok were determined by the tracks that were used in the most TikTok posts in 2023.
  5. The top tracks on YouTube were determined by the tracks that received the most YouTube views in 2023.
Spotify
  1. The average time on a Spotify playlist was calculated using only songs that had been added and removed from a playlist during 2023.
  2. Algorithmically generated playlists, Spotify charts, artist radios, and “This is” playlists were not included.
  3. Chartmetric only tracks a selection of public Spotify playlists, not all playlists. This is determined by playlist and curator followers, popularity, and other metrics. 
  4. The top 100 Spotify artists were determined by those with the highest peak Spotify monthly listeners in 2023. If the reason an artist had enough monthly listeners to rank among the top 100 was because of a holiday surge associated with one of their songs, their genre was labeled as “Holiday”. 
  5. Each artist’s peak Spotify monthly listeners in 2023 were used to determine what percent of artists had over 1,000 monthly listeners.
Radio
  1. Only notable/select radio stations are tracked, not all stations in the world. 
  2. Radio spins for each track were calculated under the assumption that all tracks were played in their entirety. The spin counts were determined by dividing the total time of airplay for a specific track by its track duration.
YouTube
  1. Only YouTube videos associated with artists or songs on Chartmetric are ingested onto the platform.
  2. Charting data was gathered from YouTube’s Global Weekly Top 100 Songs Chart. Only the top 50 songs each week were included, which resulted in a total of 419 songs. A small number of songs were excluded, as they were covers, DJ remixes, or other atypical uploads that lacked an ISRC.  
  3. Songs with multiple artists were counted once for each distinct home country. If multiple artists were from the same country, it was only counted once. 
  4. Artists with multiple charting songs were counted for each song they had on the charts.

Credits

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Producer: Andreas Katsambas
Project Managers and Lead Writers: Nicki Camberg and Sarah Kloboves
Design Support: Crasianne Tirado
Data Analysts: Melina Raglin and Shashank Chaudhary
Backend Engineering: Jay Hung

Additional writing support from Saleah Blancafor, Alejandra Arevalo, and Crasianne Tirado.
Includes content from How Music Charts articles written by Saleah Blancaflor, Jon O’Brien, Harry Levin, Nicki Camberg, and Third Bridge Creative contributors Michelle Hyun Kim, Jaelani Turner-Williams, Quinn Moreland, and Kemet High.

Design and Development: Data Culture
Visual Design and Development by Marisa Ruiz Asari and Sey’ Adem Cileli, Data Visualization Engineering by Neil Oliver and Gordon Tu. Data Culture thanks Charlotte Eckstein and Martina Zunica for their input.

Special thanks to Chaz Jenkins, Akash Mukherjee, and Chartmetric Founder & CEO Sung Cho. 
That's it for Trends!

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